Continuous Discovery Habits

Teresa Torres

Pages

237

Year

2021

Difficulty

Easy

Themes

product discovery, customer interviews, opportunity mapping, assumption testing, product management

The definitive guide to building a sustainable product discovery practice. Teresa Torres distills over a decade of coaching experience into a clear, actionable framework that any product team can adopt.

Why Start Here

Torres introduces the concept of continuous discovery: at minimum, weekly touchpoints with customers, conducted by the team building the product, in pursuit of a desired outcome. This reframes discovery from a one-time research phase into an ongoing habit that runs alongside delivery.

The centerpiece of the book is the Opportunity Solution Tree, a visual tool for connecting business outcomes to customer needs and potential solutions. It gives teams a shared language for making product decisions and helps move beyond feature-driven roadmaps toward outcome-driven thinking.

The book also covers practical techniques for recruiting interview participants, conducting effective customer interviews, mapping assumptions, and designing small experiments. Every chapter builds on the previous one, creating a complete system rather than a collection of isolated tips.

What to Expect

A focused 237-page guide written in accessible language. Torres assumes no prior experience with formal discovery methods and uses real examples from her coaching practice throughout. You will finish with a concrete plan for integrating weekly discovery into your team’s workflow. This is the only book Torres has published, and it represents the culmination of her teaching and coaching work.

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