Where to Start with Teresa Torres
Teresa Torres is an internationally recognized product discovery coach, speaker, and author. She has spent over fifteen years working with product teams, starting as a product manager herself before transitioning into coaching and teaching. Through her Product Talk Academy and her coaching practice, she has helped hundreds of teams at companies of all sizes, from early-stage startups to global enterprises like Google, Microsoft, and Capital One, adopt a structured approach to continuous product discovery. Her book “Continuous Discovery Habits” (2021) has become the go-to resource for product managers and designers who want to make customer research a regular part of their workflow rather than an occasional event.
Start here
Continuous Discovery Habits
Teresa Torres · 237 pages · 2021 · Easy
Themes: product discovery, customer interviews, opportunity mapping, assumption testing, product management
The definitive guide to building a sustainable product discovery practice. Teresa Torres distills over a decade of coaching experience into a clear, actionable framework that any product team can adopt.
Why Start Here
Torres introduces the concept of continuous discovery: at minimum, weekly touchpoints with customers, conducted by the team building the product, in pursuit of a desired outcome. This reframes discovery from a one-time research phase into an ongoing habit that runs alongside delivery.
The centerpiece of the book is the Opportunity Solution Tree, a visual tool for connecting business outcomes to customer needs and potential solutions. It gives teams a shared language for making product decisions and helps move beyond feature-driven roadmaps toward outcome-driven thinking.
The book also covers practical techniques for recruiting interview participants, conducting effective customer interviews, mapping assumptions, and designing small experiments. Every chapter builds on the previous one, creating a complete system rather than a collection of isolated tips.
What to Expect
A focused 237-page guide written in accessible language. Torres assumes no prior experience with formal discovery methods and uses real examples from her coaching practice throughout. You will finish with a concrete plan for integrating weekly discovery into your team’s workflow. This is the only book Torres has published, and it represents the culmination of her teaching and coaching work.