Everybody Has a Podcast (Except You)

If you learn better when you are laughing, this is your entry point. The McElroy brothers built one of the most beloved podcast families in the medium with shows like My Brother, My Brother and Me and The Adventure Zone, and their guide brings the same humor and warmth to the how-to format.

Why Start Here

Justin, Travis, and Griffin McElroy have been podcasting since 2010 and have turned it into a career that spans multiple hit shows, live tours, and a TV adaptation. They know what works and what does not, and they are refreshingly honest about both.

The book covers the practical side of podcasting, choosing a format, setting up equipment, recording and editing, publishing and promoting, but wraps it all in the brothers’ signature comedic style. This matters more than it sounds. Many podcasting guides are competent but boring, and a boring guide about a creative pursuit can actually kill your motivation. The McElroys keep you energized and excited about the process.

They are also genuinely good at breaking down decisions that paralyze beginners. Their advice on choosing a format, finding your co-host dynamic, and developing a show’s identity is practical and specific rather than vague.

What to Expect

An entertaining read that manages to be both funny and genuinely useful. At 272 pages, it is slightly longer than most podcasting guides, but the humor keeps things moving quickly. The tone is casual and conversational, like getting advice from friends who happen to be very good at what they do. Best suited for people who want to start a conversational or comedy podcast, though much of the advice applies to any format.