Where to Start with Aaron Franklin
Aaron Franklin is an American pitmaster, restaurateur, and author who transformed barbecue from backyard tradition into culinary art without losing any of its soul. He opened Franklin Barbecue in Austin, Texas, in 2009 with his wife Stacy, starting with a small trailer on the side of Interstate 35. The restaurant quickly became the most famous barbecue joint in the country, with lines stretching for hours every morning. In 2015, Franklin became the first pitmaster to win the James Beard Award for Best Chef: Southwest. He has published three books with co-author Jordan Mackay: Franklin Barbecue (2015), Franklin Steak (2019), and Franklin Smoke (2023). His PBS series “BBQ with Franklin” brought his teaching style to a wider audience, and his MasterClass on Texas-style barbecue became one of the platform’s most popular courses.
Start here
Franklin Barbecue
Aaron Franklin · 224 pages · 2015 · Easy
Themes: Texas-style barbecue, brisket, fire management, smoker building
The definitive book on Texas-style barbecue from the pitmaster whose Austin restaurant draws lines around the block every single day. Aaron Franklin, co-writing with Jordan Mackay, does not just share recipes. He teaches you how to think about fire, smoke, and meat in a way that makes every other barbecue book more useful.
Why Start Here
Most barbecue books give you a recipe for brisket and wish you luck. Franklin Barbecue takes a different approach. It starts with the smoker itself, walking you through how offset smokers work and even how to build or modify your own. Then it moves to wood: how to select it, cure it, and understand how different species create different flavors. From there, you learn fire management, the single most important skill in smoking that almost no one teaches well.
By the time you reach the meat chapters, you already understand the system. You know why you are cooking at a certain temperature, why the fire needs tending at specific intervals, and what the bark on a brisket should look and feel like at each stage. Franklin explains concepts rather than prescribing rigid steps. He will tell you what he does and why, then encourage you to adapt based on your own equipment and conditions.
The book is relatively short at 224 pages, but every page earns its place. There is no filler, no padding with 200 sauce recipes. It is focused, opinionated, and grounded in thousands of hours spent tending fires.
What to Expect
A 224-page hardcover with beautiful photography and a conversational tone. The first half covers equipment, wood, and fire. The second half tackles specific meats: brisket, ribs, pulled pork, turkey, sausage, and sides. The writing is warm and unpretentious. Franklin sounds like a friend explaining things over a beer, not a chef lecturing from a stage.