Make Time: How to Focus on What Matters Every Day

A practical daily framework for protecting your time and attention, from the creators of the Design Sprint. Jake Knapp and John Zeratsky offer over eighty tested tactics for choosing a daily highlight, beating distraction, managing energy, and reflecting on what worked.

Why Start Here

Make Time applies the same experimental, design-driven thinking Knapp brought to Sprint, but to the challenge of daily life. The four-step loop is simple: choose a Highlight (the one thing you want to protect time for), build Laser focus (by redesigning your relationship with technology), Energize (through movement, food, sleep, and social connection), and Reflect (to learn what works for you).

The book grew out of Knapp and Zeratsky’s experience at Google and Google Ventures, where they saw how “infinity pools” like email and social media devour attention. Their solution is not to quit technology but to make deliberate choices about engagement.

What to Expect

A fast, illustrated read organized around the four-step framework. Each tactic gets a short, standalone explanation. The book is designed for browsing. Best for anyone who wants simple, concrete changes they can start today.