Traction: How Any Startup Can Achieve Explosive Customer Growth

The book that gave startups a systematic way to think about customer acquisition, co-written with Justin Mares. Weinberg and Mares identify nineteen distinct traction channels and provide a framework for testing which ones will work for your specific business.

Why Start Here

This is Weinberg’s most influential book on growth strategy. Drawing on interviews with more than forty successful founders, including Jimmy Wales of Wikipedia, Alexis Ohanian of Reddit, and Dharmesh Shah of HubSpot, it answers the question that kills most startups: how do you find customers?

The Bullseye Framework at the book’s core is elegantly simple. Brainstorm across all nineteen channels, run cheap tests on the most promising three, and then concentrate resources on whatever gains traction. Each channel gets its own chapter with real examples from founders who used it to break through. The framework forces founders out of their comfort zone and into channels they might never have considered.

What to Expect

A practical, well-organized 240-page book that works both as a cover-to-cover read and as a reference you return to when testing new channels. Written for startup founders and early-stage teams, but valuable for anyone responsible for growing a product.