Where to Start with Ann Handley
Ann Handley is an American writer, digital marketing pioneer, and speaker who has become one of the most influential voices in content marketing. She is the Chief Content Officer of MarketingProfs, a marketing training and education company with over 600,000 subscribers. IBM named her one of the seven people shaping modern marketing, and she was the first Chief Content Officer ever named by a major company. She writes a monthly column for Entrepreneur magazine and is a member of the LinkedIn Influencer program. Her first book, Content Rules (2011, co-authored with C.C. Chapman), became a bestseller and helped define the emerging field of content marketing. Everybody Writes (2014, revised 2022) cemented her reputation as the go-to authority on writing for the digital age. She holds a degree in English from Simmons University and a master’s degree in English from the University of Connecticut.
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Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley · 432 pages · 2022 · Easy
Themes: content creation, digital writing, marketing communication, brand voice, online content
A comprehensive guide to writing in the digital age, updated and expanded for a world where every business professional is also a writer. Ann Handley covers the full spectrum of modern business writing, from crafting emails and social posts to building content strategy and finding your brand voice.
Why Start Here
Everybody Writes is Handley’s signature work and the most practical book she has written. The second edition, published in 2022, is a substantial revision that reflects how dramatically business writing has changed since the first edition appeared in 2014. Handley added new chapters, updated examples, and expanded her framework for approaching any writing task.
The book works as both a start-to-finish guide and a reference you keep on your desk. Handley breaks down the writing process into manageable steps: how to find your voice, how to structure a piece, how to edit yourself, and how to publish and distribute what you have written. She also covers grammar and usage rules that actually matter in a business context, without being pedantic about rules that do not.
What to Expect
A 432-page guide that is warm, practical, and occasionally funny. Handley writes with the voice she teaches you to develop: clear, confident, and human. The modular structure means you can read it straight through or jump to whatever chapter addresses your current challenge.