Playing to Win

A practical strategy framework built on the real transformation of one of the world’s largest companies. Lafley and Martin distill their approach into five deceptively simple questions that force strategic clarity.

Why Start Here

The framework centers on five interconnected choices: What is our winning aspiration? Where will we play? How will we win? What capabilities must we have in place? What management systems are required? Each question builds on the previous ones, and the power lies in how they constrain each other.

Every concept is illustrated with real examples from P&G’s transformation, including strategic choices made about Olay, Bounty, Gillette, Swiffer, and other iconic brands. The reasoning behind each decision and the results that followed make the abstract concrete. The framework is accessible enough to apply immediately.

What to Expect

A focused 272-page book that is easy to read in a weekend. The writing is clear and jargon-free. This is the most actionable strategy book you will find, giving you a framework you can start using immediately with your own team.